Want to build a massive, engaged audience on social media so you can launch your next big idea, or raise $ for it through crowdfunding?
Want to beat the algorithms and ad blockers and get free media impressions and PR without buying ads or sponsored posts?
How do you convince people to share your content or monetize what you produce?
How do you go about telling your story in 280 characters or less?
As social media platforms like Facebook, Google, Instagram, and LinkedIn keep changing their algorithms and charging more for exposure, savvy marketers and brand builders will need to master more effective storytelling techniques to build trust so their content is shared widely, a key way to defeat the algorithms. With the #DeleteFacebook movement gathering steam, companies (especially cash-strapped startups) will also need to develop a loyal and engaged audience on platforms beyond Facebook, such as Twitter, which for now remains one of the few major social channels not throttled by algorithms, and LinkedIn, allowing stories to spread farther.
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